Ensure your site is backed up with other activity

Activity to increase awareness of your company, the web site and your services, products and subjects should not be confined to the web, just because you’ve invested in a web site.

It is vital that all company literature, vehicles, promotional activity, PR and correspondence contain not just the domain name of the site, but a reason why your customers should visit it.

Simplicity is; tell everyone you possibly can, and keep doing it!