Delivering visitors from search engine results

Ongoing and consistent marketing is vital to the success of a website, as without it even the best sites will not achieve their true potential. Active promotion of the website would be highly effective in gaining visitor delivery to its pages. Initially, Internet users will not know much (if anything) about your new web site, so one of the most effective ways to create interest and exposure for your brand is to use a Pay Per Click (PPC) service like Google’s Adwords. This is a sure-fire method of attracting new visitors to your site. PPC uses sponsorship of keywords relating to your business, tied to an advert appearing on search results pages. The better the offer in your ad, and the higher the price you’re prepared to pay for those keywords (to retain or improve your position), and the relevance of your landing page to the visitor will all determine how successful your campaign is.

We offer a managed service for PPC campaigns and strategies. We have several years’ experience in this form of activity and can demonstrate significant success, for not a great deal of outlay. Our remit is to deliver clicks/visitors onto the site. We discuss campaign budgets and an agreed daily spend with you. We will then set up an account with the Search Engine provider, who you pay directly. The process for a PPC campaign is as follows:

• Keyword/phrase research
• Campaign set-up
• Weekly management
• Reporting
• Ongoing suggestions for improvement
• Adjustment of strategy as required/needed

To find out more about Pay per click contact us.