Be found, consistently

Skylight Media's definition of SEO, is the process by which a web site is given the best possible chance of being found and indexed by search engines for the purpose of being returned in search results for given, relevant key words. A site that is not ‘optimised’ for search engines is not able to fulfil a basic fundamental element, which is that all pages within the site are given the best possible chance of being found, accessed and indexed by the ‘robots’ that visit.

All web sites built by Skylight Media are optimised for search engine access from the foundations up. It should be viewed that SEO is a journey, rather than a destination. This means that even though we will build the site from the foundations up, using up-to-date optimisation techniques, there will be the need for periodic ‘tweaks’ to page code, content, titles, tags, etc, in future, to keep up with the changes in search engines’ algorithms (search formulae). This is usually a nominal fee, as the main optimisation tasks would be carried out prior to launch.

To find out more about web site optimisation contact us.