Preparation of the website's contents, from visual design, layout, products, pricing, text ease of access, offers and promotions are all part of optimising a website for success.

The code and structure of your website is an important factor for search engine access, as the 'robots' that visit the site will have a mission, which is to record (index) the contents accurately and wholly.

All new Skylight Media websites are built with this in mind, being cleanly coded and search engine accessible they contain advanced techniques that allow for a website to be properly optimised for search engine access from the foundations up. Permitting control of page and meta content, along with automated URL rewriting and default rules, ensures that clients can undertake as much or as little as they're prepared to do.

We encourage clients to undertake a certain amount of on-site SEO management themselves. There is plenty of reference material online, and the more a client is involved in the day-to-day running of the website's contents, the more adept and knowledgeable they will be in the processes at work and the more in control of their destiny they will be.

However, there are also many of our clients that have neither the time nor the inclination, to spend time researching, implementing and updating, so naturally we're asked to assist where possible.