Website Design for the Greeting Card Industry

Reflected Beauty

Building a business, is like nurturing a child. You are taking an idea or a passion, feeding it and developing it until it grows into something more. That relationship with you is where the genesis of your brand is, where all your passion and creativity lie. This heartbeat of your business is what you need to project to your customers to create success – this is the essence of marketing.

In the Greetings Card industry where every company has its’ own style and its’ own unique Je ne sais quoi this is particularly relevant. When the beauty of your brand speaks to a consumer, you are most of the way towards making a sale.

“A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.”

Scott D. Cook

Founder of Intuit, as well as director of Ebay and Proctor & Gamble

You want your brand and your passion to come across simply, cleanly and obviously to everyone who visits your website and buys from you. You need to reflect the beauty of your brand, in the most effective way possible.

Website Design & Ecommerce Specialists to the Greetings Card Industry

This is where we focus our energies as a company – on understanding your brand and getting to know you, in making sure that that comes across in your website design. Colour palettes, fonts, tone of voice and image style are just the tip of the iceberg when it comes to putting you across in the best possible light to your customers. The website is a key touchpoint for a lot of your audience and as such it is as much about the experience. If you know what your brand stands for and what customer experience you want them to enjoy then that’s great and we want to understand that. If you’re not sure what that looks like then we can help define and build the brief so you’re 100% happy with the final outcome…

The key is that we want to get under the skin of your brand and your customer and give you a result that surpasses your expectations.

Of course, that’s not all cosmetic – although from the outside that’s a key component. The foundations of your website – and the customer journey – is the technical background, allowing your customers to check out with ease, creating a direct to consumer or ecommerce to trade website that flows smoothly and makes the buying process simple.

It is these two strands of workflow that we have extensive experience in – working with over 30 GCA members over the last 17 years’ of business we have developed a thorough understanding of the greetings sector and how it works in ecommerce for both business to business (B2B) and business to consumer (B2C) sales, how brands are built and developed and need to be represented online and we are proud to say that all of our website designs for GCA clients are bespoke, meaning that you can get the very best result possible, working with a web development partner that actually cares.

“We’ve been working with Skylight Media for a number of years now with our website. We’ve always been incredibly happy with the work carried out, their ideas and expertise in the field. The back end of the website works very well for the trade side of our website, which has had over £1million worth of orders processed through it. Our customers constantly feedback to us how easy and straightforward the website is to use also.We would highly recommend the Skylight Media. team for any website plans or upgrades you have in the future.”

James Mace, The Art File

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Website Design for the Greeting Card Industry

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