Many of our clients have experienced sales growth of 50%+, 250%+, even 1,000%+, with many projects' ROI being achieved in a few months, where success has been directly attributable to time we've spent improving content and user experience, management & refinement of their marketing on and offline. We have considerable knowledge of all forms of media and can provide cohesive and well-budgeted marketing plans.
The marketing landscape has changed and will only ever continue to do so, and whilst it's vital that businesses explore and embrace the new, it is important to consider how traditional media is evolving, not forgetting the very basics of marketing: reach and frequency. Sticking to what you know may seem safe, but you will find your campaigns becoming less effective and more costly, meaning your brand's awareness has to become just as important as 'activation' (activity resulting in a sale). This requires a varied marketing strategy that doesn't just involve Google Ads and Facebook posts, but includes affiliate exposure, omni-channel activity, combined with out-of-home (OOH), augmenting social media as key areas of strategy, investment and growth. Our internet marketing Nottingham agency can help you decipher the route to achieving your goals through strategy, execution or just a little guidance.
Is your business unsure of the best direction to take with online marketing, due to the confusing choice of media & platforms available? If so, our internet marketing Nottingham company can not only help you see through the mire, big talk and often broken promises, to concentrate on a condensed and practical set of steps, but guide you through and support you if you get lost. We can also take the task off your hands and work with you, within your budgets and help you to achieve your targets.
Pay Per Click (PPC)
We are Google Ads Certified and can manage your online marketing. One of the most effective ways to create interest and exposure for your brand is to use a Pay per Click (PPC) service such as Google Ads, Facebook or Pinterest Ads. This is a sure-fire method of attracting new visitors to the website quickly, however we zealously guard budgets and through careful stewardship, we can consistently provide results measured against efficiency of expenditure.
Search Engine Optimisation (SEO)
Plenty of visitors to your website but they're not converting? This is where search engine optimisation (SEO) and conversion rate optimisation (CRO) complement each other. This approach is always a journey, never a destination, so there will be the need for continuous analysis and periodic improvements to code, content, graphics etc, to help keep the website tuned into both search engines' changing algorithms and the user experience (UX).
Professional, targeted and above all, legally compliant email marketing campaigns are a powerful and effective way to communicate a business or product focused message to your customers and contacts. Staggering results can be achieved through consistent, managed and targeted emails and tie in brilliantly to other activities, especially as it is so measurable. Our Nottingham based online marketing services can include design and management of email newsletters to reflect your brand identity and complement the website design or you can manage your own campaigns, mailing lists and view extensive reports on campaigns sent.
Extend your marketing channels. We advise and manage social media marketing helping you with your online digital presence, improved customer interaction and increased brand awareness. Our Nottingham marketing services include Facebook, Instagram and Pinterest advertising, as well as LinkedIn for B2B.
Branding & Graphics
Extend your internet marketing to offline, with printed sales & marketing material. We can help you with a new or existing brand identity, design for advertising, stationery, brochures & presentation folders, direct mail, packaging, promotional and exhibition display material as well as print management.
“Skylight Media were chosen to be an integral partner in the re-design and implementation of our new divisional websites. The team grasped the complexity of the brief delivering new, clean, modern websites, whilst also ensuring seamless integration for the back end functionality working closely with both our internal and external software partners. The team at Skylight handled all the moving parts resulting in all our new websites being launched on time and on budget to a very positive response from our customers, with e-commerce revenues increasing by over 20% in the following year. We are thankful to Simon and all his team for bringing our websites up to date and for doing so without complication.”